Friday, August 20, 2010

6:30 a.m wake up/business calls

At Ripple, we’re in PR so we live and die by deadlines. And we love it. We thrive on the pace of this industry, but what is the limit?

Emailing all hours of the day and night is one thing, but when did it become acceptable to begin doing business at 6:30 am?

I asked myself this question when my husband received a call from an associate who was “sick of playing phone tag” this morning.

My husband is a real estate appraiser, so he’s not involved in PR, but this working behavior spans across every industry.

It didn’t matter that the person leaving said message was at an amusement park all day yesterday during working hours and was unreachable. He decided he wanted to begin his work day at 6:30 am and felt like my husband should too.

When we work with such blind determination, we fail to recognize that not everyone wants to begin their day when the sun rises, that the person on the other end of the line might want to spend the morning with their families. That perhaps that same person had been up all week throughout the night with a sick child, and was working on very little sleep (my husband and myself). Or that even in this manic age of business we live in today, some of us still like to maintain a sense of self for only a few hours a day, when quiet is appreciated and preparation to do our best during working hours is necessary.

At Ripple, we do admit we are accessible at all times for our clients. And we mean it. We pride ourselves on staying on top of every account, and I hope I never make my clients feel like I felt today. We enjoy our jobs and our clients. We do think it’s possible to be in this industry but not have the always knee jerk response when it comes to EVERYTHING. We hope to never bring the craziness upon our clients. EVER.

I read THIS interesting piece by famed author Anne Lamott about “time lost and found” and found it ironic it landed in my inbox this morning.

Just a glimpse “…if their children grow up to become adults who spend this one precious life in a spin of multitasking, stress, and achievement…will they be pleased that their kids also pursued this kind of whirlwind life?”

Do you agree?

posted by Tali Hylen, Partner, Ripple Public Relations.

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